Wednesday, April 20, 2011

Toms Tory Burch Flat guru William Blake Mycoskie during his next steps

Not that Mycoskie is anywhere close to completing his goal of stamping out foot diseases worldwide. To that end, on June 7, he's announcing a new product that will guide the next phase of growth for his business.
But he's keeping that product shrouded in mystery, or hidden in a box as ferragamo outlet were, which he presented to an audience for the first time last month, while giving the keynote speech at the South by Southwest conference in Austin, Texas. 
I tried to play the 20 questions game with him. Is it bigger than a bread box? Will it sell at the same stores as Toms shoes? Is it a product in the fashion space? But he wouldn't budge. He says his staff doesn't even know what it is. He asked retailers to purchase the product sight unseen. "If they open the box and don't think [the product] is a fit for them, they can send it back to us," he said. "And I do believe salvatore ferragamo flats can be sold in 50% of our stores, and that it will open up new doors, and new places. Our first big retail account was actually a furniture store," he pointed out.
The plan for June 7 is to distribute 200 of the mystery boxes to different influencers around the world, and to have them open the boxes simulataneously. (Which could be exciting, considering the folks Mycoskie keeps company with -- Bill Clinton, Cameron Diaz, Morgan Spurlock, etc.) Until then, we'll just have to keep guessing.
 From a fashion perspective, cheap sandals  incredible how many people are wearing Toms, which are now almost as popular as flip-flops. In June, the summer collection will land in stores, with a very cool-looking crochet style. And for fall, Toms has collaborated with the Row on a collection of shoes designed by Mary Kate and Ashley Olsen.

1 comment:

  1. I think Tory Burch shoes are generally extremely comfortable and well made.Tory Burch ShoesThey are perfect for the summer....super comfortable and great with jeans/shorts/skirts...ANYTHING!!!!Tory Burch Shoes

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