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Nike's short-run nike sb  investing inch Jeremy Lin constitutes poised to compensate some long-term dividends for the athletic giant.The swish had the foresight to contract the 23-year moth-eaten New York City Knicks point guard to a child deal when he entered the NBA in 2010, the cheap air max 90 equivalent to a futures bet on a Wall Street stock.But nearly three weeks ago, the first Taiwanese-American player in the NBA was an afterthought for Nike. He embodied just nonpareil of more sponsored athletes who amazed costless shoes and not much else. He Dipper* danger of constituting cut loose by the Knicks, his third NBA cabaret.Now, the athletic giant that facilitated turn Michael Jordan, LeBron James and Tiger Woods into marketing champions comprises poised to possibly do the same with the 23-year old undrafted free agent out of Harvard. As the next chapter in Lin-sanity, Lin could just do it for Nike on Madison Avenue. And become the Swoosh's next big endorsement star.air jordans is reportedly extending thems endorsement treaty with Lin - to stop him from being stolen by competition athletic sponsors, according to Peking Business Today.
  supra skytops  departed selling "Linsanity" T-shirts through retailers like Foot cabinet. Hel build Nike-affiliated trips to chinaware and China this summertime, chief executive Mark Parker assured the Portland Oregonian on a Nike Olympic event in New York City along Wednesday. But Online shoes  playing its marketing cards for Lin close to the vest for now.
"We're proud of the fact that our relationship commenced two years ago. It's just a great chronicle," Nike president Charlie Denson told Allan Brettman of The Oregonian.